Artificial Intelligence Transparency

Images published on FactoryOficina product pages represent real products. They may come from photographs taken directly by FactoryOficina or from official catalogue images supplied by the manufacturers.

These photographs may be edited using conventional or AI-assisted tools to improve aspects such as the background, lighting, framing, colour or visual quality.

These tools are not used to generate the product being sold from scratch or to alter its real characteristics.

Furniture photography often requires post-production work to achieve a consistent presentation suitable for an online catalogue.

FactoryOficina may use conventional editing tools or AI-assisted tools to modify secondary elements of the image, particularly the background, lighting, framing or overall presentation.

These processes are not intended to modify the essential characteristics of the product.

• The actual dimensions of the product are not altered.
• Its structure or configuration is not changed.
• Non-existent functions, mechanisms or equipment are not added.
• The product is not presented as having commercial characteristics that it does not possess.

Where different finishes, colours, dimensions or configurations are available, the information on the product page and its commercial options will determine the specific characteristics of the item purchased.

FactoryOficina may occasionally use generative artificial intelligence tools to create certain banners, backgrounds, compositions, graphic resources or promotional images.

These materials are mainly intended for creative, illustrative or advertising purposes and should not automatically be interpreted as documentary photographs of our premises, completed projects or customer spaces.

Where content generated or substantially modified using artificial intelligence could reasonably be mistaken for an authentic representation of a real person, object, place or situation, FactoryOficina may include a clear notice identifying its nature.

• AI-generated image.
• AI-generated setting.
• Image partially modified using AI.

FactoryOficina may use artificial intelligence tools to assist with certain content creation and management processes.

• Initial drafting and structuring of content.
• Spelling and grammar correction.
• Review and improvement of existing text.
• Translation and adaptation between languages.
• Organisation of information.
• Optimisation of commercial, informative or search-engine-related content.

The use of these tools does not mean that their output is published automatically.

Content is reviewed, selected and, where necessary, modified through human intervention before publication.

FactoryOficina retains editorial responsibility for the content ultimately published on its website.

Many professional photography, design, video and editing tools now incorporate artificial intelligence features.

Using these features does not necessarily mean that an image has been artificially generated.

Processes such as lighting correction, background removal or replacement, colour adjustment, sharpness enhancement, resizing, compression or format adaptation may form part of the normal technical processing of a photograph.

Regulation (EU) 2024/1689 provides for certain exceptions concerning systems that perform standard editing assistance functions or that do not substantially alter the data provided or its meaning.

FactoryOficina considers artificial intelligence to be a supporting tool within certain work processes.

Its use does not replace our responsibility for the information, products and services published on this website.

• Human oversight.
• Transparency.
• Accuracy of information.
• Respect for the real characteristics of products.
• Review of content before publication.

This policy has been established taking into account Regulation (EU) 2024/1689 laying down harmonised rules on artificial intelligence.

FactoryOficina adapts its use of artificial intelligence and digital editing tools to applicable legislation and to the principles of transparency that should accompany these technologies.

Where the nature of specific content requires it to be identified as generated or substantially modified using artificial intelligence, we will seek to make that identification clear and understandable.